Some interesting info on the White Stripes in this interview in Rolling Stone. Here's a quote from Jack White on why he Meg White pretended for so long they were just brother and sister:
"When you see a band that is two pieces, husband and wife, boyfriend and girlfriend, you think, 'Oh, I see.' ... When they're brother and sister, you go, 'Oh, that's interesting.' You care more about the music, not the relationship -- whether they're trying to save their relationship by being in a band."
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Sister, wife, whatever -- I don't think it matters what the other person is or might be, just that an uncertainty exists and that causes questions to be asked and creates an air of gossip that has nothing to do with the music. The ambiguity certainly does a lot for promoting and marketing a band (since when did music have anything to do with music promotion?).
Jack White knows how to play his cards, but I can't believe he's trying to claim a difference between the sister-thing and the wife-thing. Either one illcits the same "Oh, that's interesting..." thought from a viewer / listener, and that thought is all he and Meg wanted in the first place.
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