This weekend Honda is hosting some sort of party to show off their 2006 car line-up. Hot Hot Heat and the Von Bondies will be playing for free as you immerse yourself in all things Honda. It's in Villa Park, a near-west suburb, and it sounds very, very strange. Register for free in advance at this website and see Honda try to make themselves ultra-hip with a cross-country tour they claim will feature the hottest in "hip-hop, indie rock, reggaeton, house and techno." Apparently Chicago represents the "indie rock" part of that equation, as other bands in other cities include 311, John Legend, Common, Staind, and Damien Marley. I've noticed Honda using all things indie in their recent advertising, including MIA and more. All I have to say is, WTF?

Oh.