Here's a really interesting story from the Washington Post about Pitchfork. It includes a interview (and picture) of it's founder, where the name came from, Schreiber's current feelings on Clap Your Hands Say Yeah, and an quick interview with Travis Morrison, the singer of the Dismemberment Plan whose solo album got a 0.0 (so you can blame Pitchfork for the fact that he's working as a computer programmer and not a rock star).