So Pitchfork's homepage this weekend is a huge ad for Intonation. For the love of God, I think we all know this event is happening, who's playing, and how much tickets cost, because they've made it their top news story in some way every week for the past four or so months. Wouldn't it make more sense to use their advertising efforts on other sites and venues where people may not be familiar with Pitchfork and Intonation rather than on their own website, where every reader has known for months that they are throwing a festival? Is it really necessary to bring it up in every news item- "This random band is going on tour, which will be cool, but not as cool as the Intonation festival that we're throwing, which has nothing else to do with this news item." And you better get those two day passes now, because they're available for a limited time only (limited time being up until the event starts apparently).

*END RANT*