So within the span of a week, Pitchfork is up in arms about Liz Phair partnering up with Banana Republic as she further eschews an indie aesthetic she hasn't held herself to for 15 years, while Kim Gordon shilling for Urban Outfitters is virtually excused because Sonic Youth is "now on Matador". Nevermind how Urban Outfitters co-opts indie culture while the ultra-conservative CEO funds his right-wing ideologies (see: political contributions to Rick Santorum). Not to mention the number of times I've heard Cut Copy, TV on the Radio, Junior Boys and countless other Pitchfork favorites blaring in Banana Republic stores. Down with corporate suits, up with ironic PETA shirts!
I get it, Pitchfork thinks Sonic Youth is still making good music and Liz Phair isn't, but you can't pick and choose your sell-out stories, which in these days' indie-mainstream culture should be rendered irrelevant anyway.