Joanna + HSBC

Indie-music-in-commercials-watch: Joanna Newsom's "Clam, Crab, Cockle, Cowrie" is in an HSBC commercial. However, nothing about the commercial seems to fit with the melancholiness of the song (one of my favorite Joanna tunes), nor have anything to do with banking. In fact, until Prefix described the plot in this blog post (with video), I didn't even understand what was going on in the commercial, even though I've seen it about 6 times now. Tip of the Hat to Prefix; Wag of the Finger to HSBC's advertising department.